When the archer drew his first bow in the early 1900s when Archery made its debut at the Olympic Games, so Mr Max Factor himself was drawing his first ‘Cupid’s Bow’ on Hollywood lips.

Making their mark this summer are strong, defined and lusciously feminine lip shapes, so get ready to fill your makeup bag with a medley of quality beauty tools and essentials to keep your pout on target and your smile perfect.

From endearingly simple and girlishly glossy, to bold flashes of dramatic black cherry and an array of reds hinting at glamour throughout the ages, there’s a look for every shape, age and occasion – with one stand out feature.

“Gloss is back,” confirms Pat McGrath, Max Factor’s Global Creative Design Directorwho recommends a soft, peach lip gloss gently smudged onto the lips as a starter for ten. Keri-Anne Payne, Olympic Games swimmer and ambassador for Max Factor and Oral B says, “I always go for lip gloss. I love pink glossy lips - if only I could emerge from the pool looking so glam.”

We bring you Pat McGrath’s guide to defining your lip shape:

Lip Shape: Curved
Draw your bow with a great lip liner so they’re perfectly defined. If you want a high fashion look, choose a liner one color shade lighter than your lipstick. Try Max Factor’s new Color Elixir Lip Liner in Pink Princess, it is easy to apply and has conditioning benefits for nourished definition in seconds. Follow with a slick of Color Elixir Lipstick in Bewitching Coral. Now your perfect bow is ready for action.

Lip Shaped: Strong
Strong lip shapes can show their team colors and stand out from the pack with a super sexy and playful shine. Max Factor’s award winning makeup artist, Caroline Barnes, who doing the make-up for the medal awarders, gives her professional lip tip; “For a powerful look this summer, use Max Factor Lipfinity Lasting Lip Tint in Passion Red (09) and let it dry for 30 seconds to allow the pigment to stain your lips. Then apply the gloss. Try Max Color Effect Lip Gloss in bright Orange Smack, it will give the red stain a shimmering podium finish.”

Lip Shape: Slim
Redraw the rules and give your lips more power by using cunning makeup tricks, which give the illusion of a plumper pout. On the spring/summer catwalks Pat McGrath, Max Factor’s Global Creative Design Director,used makeup artistry techniques of layering and color mixing to create a statement lip and the lighter tone in the centre created the impression of fuller lips. Here’s Pat’s guide on how to hit the target:

• Outline the lips using Max Factor Color Elixir Lip Liner in Mauve Mistress
• Apply Max Factor Color Elixir Lipstick in Aubergine over the lip line and across the lips
• Next, dab Max Factor Color Elixir Lipstick in Ruby Tuesday onto the inner part of the lips
• To complete the look add a slick of gloss to emphasize color. Try Max Color Effect Lipgloss in Ivory

Lip Shape: Full
Pout perfection is the focus for full lips. Make the most of your kissable assets by defining bow edges with Max Factor Color Elixir Lip Liner in Red Rush, then pick Max Factor Color Elixir Lipstick in Ruby Tuesday to smooth a rich block of color across the lips.

Winning Smile
Team your perfect pout with a high scoring healthy and beautiful smile. Do as champion Keri-Anne Payne does and try a new toothbrush like Oral-B Triumph 5000, she comments: “Recently I’ve been using the Oral-B PC Triumph 5000 with SmartGuide power brush – it’s great and has five different settings and a handy display screen which times how long you brush your teeth for – which I have learned should be 2 or more minutes. I’ve also been using the Oral-B Pro-Expert toothpaste, which is amazing. It gives your whole mouth a workout and tastes delicious. The combination of the two gives me a healthy, bright smile.”

For an express knock out smile, busy Moms will love the speed and practicality of Crest 3D White 2 Hour Express Whitestrips. They deliver noticeably whiter teeth for three months after just one two-hour treatment. Advanced Seal No Slip technology, they do not interfere with daily life, meaning you can have target teeth in no time.